The nootropics market refers to supplements that enhance cognitive functions like memory, creativity, motivation, and concentration. Also known as smart drugs, nootropics help improve mental clarity and alertness. They contain active ingredients like caffeine, L-theanine, vitamin B12, omega-3 fatty acids, and Rhodiola rosea that have neuroprotective effects. Nootropics are popular among students, professionals in competitive fields, and the elderly population trying to boost brain health.
The global nootropics market is estimated to be valued at US$ 3.66 billion in 2025 and is expected to exhibit a CAGR of 13% over the forecast period 2024-2031.
Increased focus on cognitive health, rising awareness about mental well-being, growing work pressure leading to mental fatigue are prime factors fueling the demand for nootropics worldwide.
Key Takeaways
Key players operating in the nootropics market are AlternaScript, Peak Nootropics, Nootrobox, Cephalon, Purelife Bioscience, Accelerated Intelligence.
Growing health concerns and busy lifestyle leading to stress and anxiety offer lucrative opportunities for nootropics producers to expand their portfolio with newer, more effective products. The market sees increased demand for supplements targeting various mental health indications like ADHD, depression, Alzheimer's.
Market Drivers
Increasing cases of mental illness globally is a key factor fueling the nootropics market growth as per WHO, nearly 1 billion people suffer from anxiety disorders and 300 million have depression worldwide. Rise in stress-related disorders has boosted the demand for cognitive enhancement supplements.
Growing elderly population susceptible to neurodegenerative conditions like Alzheimer's and Parkinson's also presents growth opportunities. As age impacts memory and concentration, nootropics help boost brain health and quality of life in older consumers.
Changing lifestyle with intense work pressure forces people to look for dietary aids to boost productivity without any side effects. Natural nootropics with mild stimulant effects are gaining popularity among professionals for enhanced focus and energy levels.
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